Berelson, Bernard R., Paul F. Lazarsfeld, and William McPhee.1954. Voting: A Study of Opinion Formation in a Presidential Election. Chicago: Chicago University Press. "Campaign Consultants: Pushing Sincerely in 1974." 1974. Congressional Quarterly34 (May).
2.
Campbell, Angus, Philip E. Converse, Warren E. Miller, and Donald E. Stokes .1957. The Voter Decides. Evanston: Row, Peterson and Co.
3.
de Sola Pool, Ithiel.1961. "The Simulmatic Project." Public Opinion Quarterly25 (Summer) 167-183.
4.
Katz, Daniel, and Samuel J. Eldersveld .1961. The Impact of Local Party Activity Upon the Electorate." Public Opinion Quarterly25 (Spring).
5.
Kelly, Stanley.1956. Professional Public Relations and Political Power . Baltimore: The Johns Hopkins Press.
6.
King, L. Robert.1965. "The Marketing Concept," in Science in Marketing, edited by G. Schwartz.New York: John Wiley and Sons.
7.
Kramer, H. Gerald.1970-71. "The Effects of Precinct-Level Canvassing on Voter Behavior." Public Opinion Quarterly34 (Winter).
8.
Lavidge, J. Robert, and Gary A. Steiner .1961. "A Model for Predictive Measurement of Advertising Effectiveness." Journal of Marketing25 (October).
9.
Lazarsfeld, F. Paul, Bernard R. Berelson, and Hazel Goudet.1948. The People's Choice. New York: Columbia University Press.
10.
Manheim, B. Jarol.1971. The Effects of Campaign Techniques on Voting Patterns In a Congressional Election. Unpublished doctoral dissertation.
11.
Nimmo, Dan.1971. The Political Persuaders. Englewood Cliffs: Prentice-Hall.
12.
Patterson, E. Thomas, and Robert D. Mclure .1974. Political Advertising: Voter Reaction to Televised Political Commercials. Princeton : Citizens' Research Foundation.
13.
Shama, Avraham. Forthcoming. "An Analysis of Political Marketing," in Broadening The Concept of Consumer Behavior, edited by Gerald Zaltman and Brian Sternthal.Chicago: The Association for Consumer Research.
