Bennett, Peter D. and Mandell, Robert M.1969. "Prepurchase Information Seeking Behavior of New Car Purchases—The Learning Hypothesis." Journal of Marketing Research6 (November) 430-433.
2.
Block, Carl E.1972. "Prepurchase Search Behavior of Low-Income Households ." Journal of Retailing48 (Spring) 3-15.
3.
Bucklin, Louis P.1969. "Consumer Search, Role Enactment, and Market Efficiency ." Journal of Business (October) 416-438.
4.
Cohen, Dorothy.1969. "The Federal Trade Commission and the Regulation of Advertising in the Consumer Interest." Journal of Marketing33 (January) 40-44.
5.
Cohan, Dorothy.1972. "Surrogate Indicators and Deception in Advertising ." Journal of Marketing36 (July) 10-15.
6.
Dommermuth, William P.1965. "The Shopping Matrix and Shopping Strategy." Journal of Marketing Research2 (May) 128-132.
7.
Engel, James F., Knapp, David A. and Knapp, Deanne E.1966. "Sources of Information in the Acceptance of New Products for Self-Mediation: Preliminary Findings ," in R. M. Haas (ed.), Science Technology, and Marketing, (Chicago: American Marketing Association) 776-782.
8.
Green, Paul E.1966. "Consumer Use of Information," in Joseph Newman (ed.) On Knowing the Consumer ( New York: Wiley) 67-80.
9.
Howard, John A. and Hulbert, James.1973. Advertising and the Public Interest ( Chicago: Crain Communications, Inc.) 2-3.
10.
Katona, George.1964. The Mass Consumption Society ( New York : McGraw-Hill).
11.
Katona, George and Meuller, Eva.1954. "A Study of Purchase Decisions," in Lincoln H. Clark (ed.), Consumer Behavior (New York: New York University Press) 30-87.
12.
Kirkpatrick, Miles W. (Chairman of the Federal Trade Commission), 1971, Address given before the American Advertising Federation, Washington, D.C. (May) 192-198.
13.
Newman, Joseph W. and Staelin, Richard.1971. "Multivariate Analysis of Differences in Buyer Decision Time." Journal of Marketing Research8 (May) 192-198.
14.
Newman, Joseph W. and Staelin, Richard.1972. "Prepurchase Information Seeking for New Cars and Major Household Appliances." Journal of Marketing Research9 (August) 249-257.
15.
Sharp, Harry and Mott, Paul.1956. "Consumer Decisions in the Metropolitan Family ." Journal of Marketing21 (October) 149-156.
16.
Shaw, J.H. and Emery, J.A.1968. Cities and Industries (Melbourne , Australia: The Jacaranda Press) 131-133.
17.
Sheth, Jagdish N. and Mammana, Nicholas J.1974. "Recent Failures in Consumer Protection." California Management ReviewXVI (Spring) 64-72.
18.
Strauss, Anselm.1961. Images of the American City ( New York : Free Press) 5-6.
19.
Thorelli, Hans B.1971. "Concentration of Information Power Among Consumers ." Journal of Marketing Research8 (November).
20.
Udell, Jon G.1966. "Prepurchase Behavior of Buyers of Small Electrical Appliances ." Journal of Marketing30 (October) 50-53.
21.
Wilkie, William and Gardner, David.1974. "The Role of Marketing Research in Public Policy Decision Making." Journal of Marketing38 (January) 40-41.
22.
Wilkes, Robert D. and Wilcox, James B.1974. "Recent FTC Actions: Implications for the Advertising Strategist." Journal of Marketing38 (January) 55.