Unit Pricing: A Microeconomic Experimental Investigation

Carman, James E. , "A Summary of Empirical Research on Unit Pricing in Supermarkets," Journal of Retailing Winter, 1972-73, pp. 63-71.

Gardner, David , "Is There a Generalized Price/Quality Relationship?" Journal of Marketing Research, May 1971, pp. 241-3.

Granger, C.W.J. , and A. Billson , "Consumer Attitudes Toward Package Size and Price," Journal of Marketing Research, August, 1972, pp. 239-248.

Houston, Michael J. , "The Effect of Unit Pricing on Choice of Brand and Size in Economic Shopping," Journal of Marketing, July, 1972 , pp. 51-54.

Jacoby, Jacob , Jerry C. Olsen and Rafael A. Haddock , "Price, Brand Name, and Product Composition Characteristics as Determinants of Perceived Quality," Journal of Applied Psychology, December 1971, Vol. 55, No. 6, pp. 570-579.

Leavitt, H.J. , "Experimental Findings About the Meaning of Price," Journal of Business, Vol. 27, pp. 205-210, 1955.

Mansfield, Edwin , Microeconomics : Theory and Application, (New York, Norton and Company, Inc., 1970).

Monroe, Kent B. , "Buyers' Subjective Perceptions of Price," Journal of Marketing Research, February, 1973, pp. 70-80.

Monroe, Kent B. , "The Influence of Price and the Cognitive Dimension on Brand Attitude and Brand Preferences," paper presented at the Attitude Research and Consumer Behavior Workshop, University of Illinois, December 1970.

Monroe, Kent B. , "The Information Content of Prices: A prliminary Model for Estimating Buyer Response," Management Science, April 1971, pp. B519-32.

Monroe, Kent B. , and Peter J. LaPlaca , "What Are the Benefits of Unit Pricing?" Journal of Marketing, July 1972, pp. 16-22.

Palda, Kristain , Economic Analysis for Marketing Decisions, (Englewood Cliffs, New Jersey, Prentice-Hall, 1969), Chapter 4.

Tull, D.S. , R.A. Boring and M.H. Gonsior , "The Relationship of Price and Inputed Quality," Journal of Business, Vol. 37, pp. 181-191,1964.