Cocanougher, A. Benton and Grady D. Bruce, 1971. "Socially Distant Reference Groups and Consumer Aspirations ," Journal of Marketing Research, VIII (August), 379-81.
2.
Greeno, Daniel, Montrose Sommers and Jerome B. Kernan, 1973. "Personality and Implict Behavior Patterns," Journal of Marketing Research, X (February), 63-9
3.
Hall, Calvin S. and Gardner Lindzey, 1957. Theories of Personality. New York: John Wiley & Sons.
4.
Hamn, B. Curtis, 1967. "A Study of the Differences Between Self-Actualizing Sources and Product Perceptions Among Female Consumers," Proceedings,
5.
Winter Conference, American Marketing Association, 275-6. and Edward W. Cundiff, 1969. "Self-Actualization and Product
6.
Perceptions," Journal of Marketing Research, VI (November), 470-2.
7.
Hilgard, Ernest R., 1953. Introduction to Psychology. New York : Harcourt, Brace & World, Inc.
8.
Kassarjain, Harold H., 1971. "Personality and Consumer Behavior: A Review," Journal of Marketing Research, VIII (November), 409-18.
9.
Kernan, Jerome B., William B. Dommermuth, and Montrose S. Sommers , 1970. Promotion: An Introductory Analysis. New York: McGraw-Hill, Inc.
10.
Sommers, Montrose S., 1963. "Product Symbolism and the Perception of Social Strata ," Proceedings, Winter Conference, American Marketing Association, 200-16., 1964. " The Use of Product Symbolism to Differentiate Social
11.
Strata," University of Houston Business Review, XI (Fall).
12.
Stephenson, William, 1963. "Public Images of Public Utilities," Journal of Advertising Research, III (December), 34-9.
13.
, 1953. The Study of Behavior. Chicago: University of Chicago Press.