CAD Eight Years Later

Abstract

Get full access to this article

View all access options for this article.

References

Banks, Seymour. Experimentation in Marketing, New York: McGraw-Hill Book Company, 1965.

Campbell, Donald T. and Julian C. Stanley , "Experimental and Quasi-Experimental Designs for Research on Teaching," in Nathan Gage, ed., Handbook of Research on Teaching. Skokie, Ill.: Rand McNally, 1963.

Cohen, Joel B. "An Interpersonal Orientation to the Study of Consumer Behavior," Journal of Marketing Research, 6 (August 1967), 270-8.

Cox, Donald F. and Raymond A. Bauer . "Self Confidence and Persuasibility in Women ," Public Opinion Quarterly, 28 (October 1964), 453-66.

Homey, Karen. Neurosis and Human Growth, New York: W. W. Norton and Company, Inc., 1950.

Kassarjian, Harold H. "Personality and Consumer Behavior: A Review," Journal of Marketing Research, 8 (November 1971), 409-19.

Kerlinger, Fred N. Foundations of Behavioral Research, New York: Holt, Rinehart and Winston, Inc., 1964.

McGuire, W.J. "Personality and Susceptibility to Social Influence," in E. F. Borgatta and W. W. Lambert , eds., Handbook of Personality Theory and Research . Chicago: Rand McNally, 1968.