Abstract
Get full access to this article
View all access options for this article.
References
1.
Bennett, K.W.
1969 . "Service Industries: A New Frontier ." Iron Age
203 (June 12) 78 -79 .
2.
Fuchs, Victor R.
1968 . The Service Economy . New York : Columbia University Press .
3.
Keith, Robert J.
1960 . "The Marketing Revolution ." Journal of Marketing
24 (January) 35 -38 .
4.
Kotler, Philip.
1974 . "Growing Nonprofit Sector, Now 20% of Economy, Becoming Marketing-Conscious ." Marketing News
VII (January 15).
5.
Regan, William J.
1963 . "The Service Revolution ." Journal of Marketing
27 (July) 57 -62 .
6.
Weiss, E.B.
1969 . "Marketers: Don't Ignore Our Growing Service-Oriented Society ." Advertising Age
40 (May 5) 104 -107 .