Aspin wall, Leo V.1967. "The Depot Theory of Distribution," in Bruce Mallen, The Marketing ChannelNew York: John Wiley and Sons, Inc.
2.
Cannon, Walter B.1967. The Wisdom of the Body. New York: W. W. Norton and Company, Inc.
3.
Graslof, John F. and Kelman, Alan P.1973. Introduction to Macro Marketing. Columbus, Ohio: Grid, Inc.
4.
Gunn, Bruce.1971. "Competruism-The Evolving American Doctrine." Atlanta Economic Review, Vol. 21, No. 4 (April).
5.
Keynes, John Maynard. 1936. The General Theory of Employment, Interest and Money. New York: Harcourt, Brace and World, Inc.
6.
Kotler, Philip and Zaltman, Gerald.1971. "Social Marketing: An Approach to Planned Social Change." Journal of Marketing, Vol. 35 (July) 3-12.
7.
Lamont, Douglas F. and Lipson, Harry A.1969. "Marketing Policy Decisions Facing International Marketers in Less Developed Countries," Journal of Marketing (October).
8.
Macre, Norman.1971. The Neurotic Trillionaire. New York : Harcourt, Brace, Jovanovich, Inc.
9.
McCarthy, E. Jerome.1971. Basic Marketing, A Managerial Approach. Homewood, Ill.: Richard D. Irwin, Inc.
10.
McClelland, David C.1962. "Business Drive and National Achievement," Harvard Business Review (July-August) 99-112.
11.
Michaelis, Michael.1973. "Human Technology for Business Betterment." Conference Board Record, Vol. 10 (February) 56-60.
12.
Moyer, Reed.Macro Marketing, A Social Perspective. New York: John Wiley and Sons, Inc.
13.
Narver, John C. and Savitt, Ronald.1971. The Marketing Economy: An Analytical Approach. New York: Holt, Rinehart and Winston, Inc.
14.
Ritter, Lawrence S. and Silber, William L.1970. Money. New York: Basic Books, Inc.
15.
Rosen, Gerald R.1971. "The Coming of the Managed Economy." Dun's Review, Vol. 98, No. 6 (December).
16.
Schutte, Thomas F. and Stidsen, Bent.1972. "Marketing As A Communication System: The Marketing Concept Revised." Journal of Marketing, Vol. 36 (October) 22-27.
17.
" The Oil Weapon and the West." 1974. The Banker , Vol. 124, No. 575 (January). Unwin, Stephen.1972. "A Synchronistic Theory of Advertising," Journal of Marketing. Vol. 36 (October) 16-21.
18.
Wadinambiaratchi, George.1965. "Channels of Distribution in Developing Economics." TheBusiness Quarterly, Vol. 30 (Winter).