Determinant Attribute Segmentation

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Slocum, John W. and H. Lee Mathews , 1970. "Social Class and Income as Indicators of Consumer Credit Behaviour," Journal of Marketing, Vol. 34 (April), 69-74.

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Snedecor, George W. and W.G. Cockran. 1967. Statistical Methods, Ames, Iowa: Iowa State Press, 184-8.

Sweitzer, Robert W. and D.D. Doreen. 1974. "Some Alternative Multivariate Approaches to Benefit Segmentation," Proceedings-Ropport. Canadian Association of Administrative Sciences Annual Conference, 409-415 .

Twedt, Dik W. 1964. "Some Practical Applications of 'Heavy Half' Theory," reprinted in J. Engel , H. Fiorillo and M. Cayley (eds.) Market Segmentation, New York : Holt, Rinehart and Winston, 265-271.

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Wilkie, William L. 1971. "The 'Product Stream' of Market Segmentation: A Research Approach" in Fred C. Allvine (ed.), Combined Proceedings, 1971 Spring and Fall Conferences, Chicago: American Marketing Association, 317-21.

Yankelovich, Daniel. 1964. "New Criteria for Market Segmentation," Harvard Business Review, Vol. 42 (March-April), 83-90.