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Automobile Brand Loyalty

Journal of the Academy of Marketing Science

Academy of Marketing Science

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Research article

First published online January, 1974

Automobile Brand Loyalty

and

Volume 2, Issue 1-4

https://doi.org/10.1177/009207037400200142

Abstract

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References

1.

Andrews

Frank

; Morgan

James N.

; and Sonquist

John A.

, Multiple Classification Analysis. Ann Arbor, Michigan: Institute for Social Research, The University of Michigan, 1969.

2.

Sonquist

John A.

, and Morgan

James N.

, The Detection of Interaction Effects, Monograph 35. Ann Arbor, Michigan: Institute for Social Research, The University of Michigan, 1969.

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