Anonymous, 1952. “A $2,000,000 Program to Gurantee an Eisenhower Victory.” Unpublished report, located in papers of Rosser Reeves, Wisconsin State Historical Society, Madison, Wisconsin.
2.
AtkinCharles K., BowenLawrence, NaymanOguz B., and SheinkopfKenneth G.1973. “Quality Versus Quantity in Televised Political Ads.” Public Opinion Quarterly37(Summer) 209–224.
3.
BowenLawrence, AtkinCharles K., SheinkopfKenneth G., and NaymanOguz B.1971. “How Voters React to Electronic Political Advertising: An Investigation of the 1970 Election Campaigns in Wisconsin and Colorado.” Paper presented to the American Association for Public Opinion Research, Pasadena, California.
4.
MendelsohnHarold, and CrespiIrving.1970. Polls, Television, and the New Politics.Scranton, Pa.: Chandler.
5.
NimmoDan.1970. The Political Persuaders.Englewood Cliffs, New Jersey: Prentice-Hall.
6.
ReevesRosser.1952. Unpublished letter to Gordon Cotler, located in papers at Wisconsin State Historical Society, Madison, Wisconsin.