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Industrial Marketings New Challenge: The Computerized Buyer

Journal of the Academy of Marketing Science

Academy of Marketing Science

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Research article

First published online January, 1974

Industrial Marketings New Challenge: The Computerized Buyer

and

Volume 2, Issue 1-4

https://doi.org/10.1177/009207037400200119

Abstract

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References

Robinson

Patrick J.

, Faris

Charles W.

, and Wind

Yoiam

, Industrial Buying and Creative Marketing (Boston: Allyn & Bacon, Inc., 1967).

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