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The Invisible Backhand or the "New Marketing Concept" Must Be Turning Adam Smith in His Grave

Journal of the Academy of Marketing Science

Academy of Marketing Science

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First published online September, 1973

The Invisible Backhand or the "New Marketing Concept" Must Be Turning Adam Smith in His Grave

Volume 1, Issue 2

https://doi.org/10.1177/009207037300100208

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