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Selecting Research Firms From Which to Get Proposals

Journal of the Academy of Marketing Science

Academy of Marketing Science

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Research article

First published online September, 1973

Selecting Research Firms From Which to Get Proposals

and

Volume 1, Issue 2

https://doi.org/10.1177/009207037300100202

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References

Barron, F.X. 1963. Creativity and Psychological Health. Princeton, New Jersey: Van Nostrand.

Blankenship, A.B. 1961. "Creativity in Consumer Research." Journal of Marketing 25 (October) 34-38.

Mayer, C.S. 1967. "Evaluating the Quality of Marketing Research Contractors." Journal of Marketing Research 4 (May) 134-41.

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