From the Editor: Research Traditions and Patterns in Marketing Scholarship

Anderson, Paul F. 1982. “Marketing, Strategic Planning and the Theory of the Firm.” Journal of Marketing 46 (Spring): 15-26.

Close, Angeline Grace and George M. Zinkhan . 2004. “The E-Mergence of E-Dating.” In Advances in Consumer Research, Vol. 31. Eds. B. Kahn and M. F. Luce . Valdosta, GA: Association for Consumer Research, 153-157.

Haytko, Diana L. 2004. “Firm-to-Firm and Interpersonal Relationships: Perspectives From Advertising Agency Account Managers.” Journal of the Academy of Marketing Science 32:312-328

Podsakoff, Philip M. , Scott B. MacKenzie , Jeong-Yeon Lee , and Nathan P. Podsakoff . 2003. “Common Method Biases in Behavior Research: A Critical Review of the Literature and Recommended Remedies.” Journal of Applied Psychology 88 (5): 879-903.

Tversky, Amos and Daniel Kahneman . 1986. “Rational Choice and the Framing of Decisions.” Journal of Business 59 (Summer): 251-278.

Williams, Brian C. and Christopher R. Plouffe. Forthcoming. “Assessing the Evolution of Sales Knowledge: A 20-Year Content Analysis.” Industrial Marketing Management.

Zinkhan, George M. , Hyokjin Kwak , Michelle Morrison , and Cara Peters . 2003. “Web-Based Chatting: Consumer Communications in Cyberspace.” Journal of Consumer Psychology 13 (1): 17-28.