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Book Review: Re-Imagine: Business Excellence in a Disruptive Age

Journal of the Academy of Marketing Science

Academy of Marketing Science

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First published online April, 2006

Book Review: Re-Imagine: Business Excellence in a Disruptive Age

Volume 34, Issue 2

https://doi.org/10.1177/009207030603400220

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References

Cohen, Joel B. and C. S. Areni . 1991. “Affect and Consumer Behavior.” In Handbook of Consumer Behavior. Eds. J. Robertson and Hal Kassarjian . Englewood Cliffs, NJ: Prentice Hall, 183-240.

Erevelles, Sunil . 1998. “The Role of Affect in Marketing.” Journal of Business Research 42 (3): 199-216.

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