Filter Results

Select search scope: search across all journals or within the current journal

Search this journal

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

All content on this site: Copyright © 2026 Sage Publications. All rights reserved. This website is technically supported and operated by China National Publications Import and Export (Group) Co., Ltd. 京ICP备09090397号-11

Marketing and the Law: Seeking Exclusivity Over a Brand Naming System? The McDonald's Experience

Journal of the Academy of Marketing Science

Academy of Marketing Science

Journal indexing and metrics

Journal Homepage Submission guidelines

Restricted access

Other

First published online January, 2006

Marketing and the Law: Seeking Exclusivity Over a Brand Naming System? The McDonald's Experience

and

Volume 34, Issue 1

https://doi.org/10.1177/0092070305283686

Abstract

Get full access to this article

View all access options for this article.

Browse journal

Current issue OnlineFirst All issues

Similar articles