Book Review: The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival

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References

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Alderson, Wroe . 1965. Dynamic Marketing Behavior: A Functionalist Theory of Marketing. Homewood, IL: SIrwin.

Darwin, Charles . 1859. On the Origin of Species. London: SMurray.

Levitt, Theodore . 1960. “Marketing Myopia.” Harvard Business Review 38 (July-August): 45-56.

Smith, Daniel C. and C. Whan Park . 1992. “The Effects of Brand Extensions on Market Share and Advertising Efficiency.” Journal of Marketing Research 24 (August): 296-313.