Reviews of Books

Andreasen, Alan R. 1965. “Attitudes and Customer Behavior: A Decision Model.” In New Research in Marketing. Ed. Lee E. Preston . Berkeley: Institute of Business and Economic Research, University of California, 1-16.

Bartels, Robert. 1962. The Development of Marketing Thought. Homewood, IL: Irwin.

Bartels, Robert . 1968. “The General Theory of Marketing.” Journal of Marketing, 32 (January): 29-33.

Bartels, Robert . 1970. Marketing Theory and Metatheory. Homewood, IL: Irwin.

Davidow, William and Bro Uttal. 1989. Total Customer Service: The Ultimate Weapon. New York: HarperCollins.

Engel, James F. , David T. Kollat , and Roger D. Blackwell. 1968. Consumer Behavior. New York: Holt, Rinehart & Winston.

Farley, John U. and L. Winton Ring. 1970. “An Empirical Test of the Howard-Sheth Model of Buyer Behavior.” Journal of Marketing Research 7:427-438.

Fishbein, Martin. 1963. “An Investigation of the Relationships Between Beliefs About an Object and the Attitude Toward That Object.” Human Relations 16 (August): 233-239.

Halbert, Michael. 1964. “The Requirements for Theory in Marketing.” In Theory in Marketing. Eds. Reavis Cox , Wroe Alderson , and Stanley Shapiro . Homewood, IL: Irwin, 17-36.

Howard, John A. and Jagdish N. Sheth. 1969. The Theory of Buyer Behavior. New York: John Wiley.

Hunt, Shelby D. and James L. Pappas. 1972. “A Crucial Test for the Howard-Sheth Model of Buyer Behavior.” Journal of Marketing Research 9 (August): 346-348.

Kotler, Philip. 1967. Marketing Management: Analysis, Planning, and Control. Englewood Cliffs, NJ: Prentice Hall.

Kotler, Philip . 1972. Marketing Management: Analysis, Planning, and Control. 2d ed. Englewood Cliffs, NJ: Prentice Hall.

Lele, Milind and Jagdish N. Sheth. 1987. The Customer Is Key: Gaining an Unbeatable Advantage Through Customer Satisfaction. New York: John Wiley.

Lutz, Richard J. and R. W. Resek. 1972. “More on Testing the Howard-Sheth Model of Buyer Behavior.” Journal of Marketing Research 9:344-345.

Merton, Robert K. 1957. Social Theory and Social Structure. New York: Free Press.

Nicosia, Francesco. 1966. Consumer Decision Processes: Marketing and Advertising Implications. Englewood Cliffs, NJ: Prentice Hall.

Parvatiyar, Atul. 2001. “Portrayal of a Professor.” Khabar Magazine (February): 25-28.

Peters, Thomas J. and Robert H. Waterman, Jr. 1982. In Search of Excellence: Lessons From America’s Best-Run Companies. New York: HarperCollins.

Sheth, Jagdish N. 1973. “A Model of Industrial Buyer Behavior.” Journal of Marketing 37 (October): 50-56.

Sheth, Jagdish N. Ed. 1974. Models of Buyer Behavior: Conceptual, Quantitative, and Empirical. New York: Harper & Row.

Sheth, Jagdish N. , David M. Gardner , and Dennis E. Garrett. 1988. Marketing Theory: Evolution and Evaluation. New York: John Wiley.

Sheth, Jagdish N. and Dennis E. Garrett. 1986a. Marketing Management: A Comprehensive Reader. Cincinnati, OH: Southwestern.

Sheth, Jagdish N. and Dennis E. Garrett . 1986b. Marketing Theory: Classic and Contemporary Readings. Cincinnati, OH: Southwestern.

Sheth, Jagdish N. , Banwari Mittal , and Bruce Newman. 1999. Customer Behavior: Consumer Behavior and Beyond. Fort Worth, TX: Dryden.

Sheth, Jagdish N. , Bruce I. Newman , and Barbara L. Gross. 1991. Consumption Values and Market Choices: Theory and Applications. Cincinnati, OH: Southwestern.

Sheth, Jagdish N. and Rajendra S. Sisodia. 2002. The Rule of Three: Surviving and Thriving in Competitive Markets. New York: Free Press.

Sheth, Jagdish N. and Andrew Sobel. 2000. Clients for Life: How Great Professionals Develop Breakthrough Relationships. New York: Simon & Schuster.