Accessing Academic Research through an E-Database: Issues of Journal Quality and Knowledge Use

Moran, Eric . 2004. “Publisher’s Report 2004.” Paper presented at the conference of the Academy of Marketing Science, May 26-29, Vancouver, Canada.

Zinkhan, George M. 1991. “Quality Contributions to Advertising.” Journal of Advertising 20 (1): 3.

Zinkhan, George M. and Thomas Leigh . 1999. “Assessing the Quality Ranking of the Journal of Advertising.” Journal of Advertising 28(Summer):51-70.