Reviews of Books

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References

Berry, LeonardL. 1998. “Learning to Write, Writing to Learn.” Journal of Marketing 62 (2) (April): 123-125 .

Berry, LeonardL. 1991. “A Framework for Conducting a Services Marketing Audit.” Journal of the Academy of Marketing Science 19 (Summer): 255-268 .

Berry, LeonardL and A. Parasuraman. 1993. “Building a New Academic Field—The Case of Services Marketing.” Journal of Retailing 69 (Spring): 13-60 .

Berry, LeonardL, Kathleen Seiders, and Dhruv Grewal. 2002. “Understanding Service Convenience.” Journal of Marketing 66 (July): 1-17 .

Fisk, Raymond P., Stephen W. Brown, and Mary Jo Bitner. 1993. “Tracking the Evolution of the Services Marketing Literature.” Journal of Retailing 69 (Spring): 61-103 .

Fisk, Raymond P., Steven J. Grove, and Joby John, eds. 2000. Services Marketing Self-Portraits: Introspections, Reflections, and Glimpses From the Experts. Chicago: American Marketing Association .

Parasuraman, A., Leonard L. Berry, and Valarie A. Zeithaml. 1991. “Refinement and Reassessment of the SERVQUAL Scale.” Journal of Retailing 67 (Winter): 420-450 .

Parasuraman, A., Leonard L. Berry, and Valarie A. Zeithaml. 1993. “More on Improving Service Quality Measurement.” Journal of Retailing 69 (Spring): 140-147 .

Parasuraman, A., Valarie A. Zeithaml, and Leonard L. Berry. 1985. “A Conceptual Model of Service Quality and Its Implications for Future Research.” Journal of Marketing 49 (Fall): 41-50 .

10.

[Honorable Mention Award for best paper in the Journal of Retailing in 1988.]

11.

[Selected as co-runner-up for best paper appearing in the Journal of Retailing in 1994.]

12.

Parasuraman, A., Valarie A. Zeithaml, and Leonard L. Berry. 1994b. “Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Future Research . Journal of Marketing 58 (January): 111-124 .

13.

Zeithaml, Valarie A., Leonard L. Berry, and A. Parasuraman. 1988. “Communication and Control Processes in the Delivery of Service Quality.” Journal of Marketing 52 (April): 35-48 .

14.

[Recipient of the 1993 Jagdish N. Sheth Best Article Award appearing in Volume 21 of JAMS.]

15.

Zeithaml, Valarie A., Leonard L. Berry, and A. Parasuraman. 1996. “The Behavioral Consequences of Service Quality.” Journal of Marketing 60 (April): 31-46 . [Recipient of the AMA Services Marketing Special Interest Group’s “Best Services Article in 1996” Award.]