Responsibilities of a Good Reviewer: Lessons Learned from Kindergarten

Abstract

Get full access to this article

View all access options for this article.

References

Fulghum, Robert. 1993. All I Really Need to Know I Learned in Kindergarten: Uncommon Thoughts on Common Things. New York: Ivy.

Holbrook, Morris B. 1986. “A Note on Sadomasochism in the Review Process: I Hate When That Happens.” Journal of Marketing 50 (July): 104-108.

Lynch, John G. 1998. “Presidential Address: Reviewing.” In Advances in Consumer Research, Vol. 25. Eds. Joseph Alba and Wes Hutchinson. Provo, UT: Association for Consumer Research, 1-6.

Stewart, David W. 2002. “Getting Published: Reflections of an Old Editor.” Journal of Marketing 66 (October): 1-6.

Summers, John O. 2001. “Guidelines for Conducting Research and Publishing in Marketing: From Conceptualization Through the Review Process.” Journal of the Academy of Marketing Science 29 (4): 405-415.

Varadarajan, Rajan. 1996. “From the Editor: Reflections on Research and Publishing.” Journal of Marketing 60 (October): 3-6.