Restricted accessOtherFirst published online July, 2003

Serving the Marketing Discipline Through Journal Reviews

Volume 31, Issue 3https://doi.org/10.1177/0092070303031003012

Abstract

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References

1.

Summers, John O. 2001. “Guideliness for Conducting Research and Publishing in Marketing: From Conceptualizations Through the Review Process.” Journal of the Academy of Marketing Science 29 (Fall): 405-415.

2.

Varadarajan, Rajan P. 1996. “From the Editor: Reflections on Research and Publishing.” Journal of Marketing 60 (October): 3-6.