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Menon, Ajay , Bernard J. Jaworski , and Ajay K. Kohli . “Product Quality: Impact of Interdepartmental Interactions”. 25.3: 187-200.

Menon, Anil , Sundar G. Bharadwaj , and Roy Howell . “The Quality and Effectiveness of Marketing Strategy: Effects of Functional and Dysfunctional Conflict in Intraorganizational Relationships”. 24.4: 299-313.

Mentzer, John T. and Nimish Gandhi . “Expert Systems in Marketing: Guidelines for Development”. 20.1: 73-80.

Mentzer, John T. and Roger Gomes . “Further Extensions of Adaptive Extended Exponential Smoothing and Comparison With the M-Competition”. 22.4: 372-382.

Merritt, Nancy J. , and Cecile Bouchy . “Are Microcomputers Replacing Mainframes in Marketing Research Firms?” 20.1: 81-86.

Michaels, Ronald E. and Andrea L. Dixon . “Sellers and Buyers on the Boundary: Potential Moderators of Role Stress—Job Outcome Relationships”. 22.1: 62-73.

Milne, George R. “A Magazine Taxonomy Based on Customer Overlap”. 22.2: 170-179.

Misra, Shekhar . “Is Conventional Debriefing Adequate? An Ethical Issue in Consumer Research”. 20.3: 269-274.

Monroe, Kent B. and Angela Y. Lee . “Remembering Versus Knowing: Issues in Buyers’ Processing of Price Information”. 27.2: 207-225.

Mooradian, Todd A. “Personality and Ad-Evoked Feelings: The Case for Extraversion and Neuroticism”. 24.2: 99-109.

Moore, David J. , John C. Mowen , and Richard Reardon . “Multiple Sources in Advertising Appeals: When Product Endorsers Are Paid by the Advertising Sponsor”. 22.3: 234-243.

Morgan, Neil A. and Nigel F. Piercy . “Interactions Between Marketing and Quality at the SBU Level: Influences and Outcomes”. 26.3: 190-208.

Moschis, George P. “Consumer Behavior in Later Life: Multidisciplinary Contributions and Implications for Research”. 22.3: 195-204.

Moschis, George P. , Anil Mathur , and Ruth Belk Smith . “Older Consumers’ Orientations Toward Age-Based Marketing Stimuli”. 21.3: 195-206.

Mowen, John C. and Gary J. Gaeth . “The Evaluation Stage in Marketing Decision Making”. 20.2: 177-188.

Nakata, Cheryl and K. Sivakumar . “Instituting the Marketing Concept in a Multinational Setting: The Role of National Culture”. 29.3: 255-275.

Narayandas, Das , Mary Caravella , and John Deighton . “The Impact of Internet Exchanges on Business-to-Business Distribution”. 30.4: 500-505.

Netemeyer, Richard G. and William O. Bearden . “A Comparative Analysis of Two Models of Behavioral Intention”. 20.1: 49-60.

Nevin, John R. “Relationship Marketing and Distribution Channels: Exploring Fundamental Issues”. 23.4: 327-334.

Nicholson, Carolyn Y. , Larry D. Compeau , and Rajesh Sethi . “The Role of Interpersonal Liking in Building Trust in Long-Term Channel Relationships”. 29.1: 3-15.

Nonis, Sarath A. , Jeffrey K. Sager , and Kamalesh Kumar . “Salespeople’s Use of Upward Influence Tactics (UITs) in Coping With Role Stress”. 24.1: 44-56.

Nyer, Prashanth U. “A Study of the Relationships Between Cognitive Appraisals and Consumption Emotions”. 25.4: 296-304.

Olsen, Janeen E. , Kent L. Granzin , and Abhijit Biswas . “Influencing Consumers’ Selection of Domestic Versus Imported Products: Implications for Marketing Based on a Model of Helping Behavior”. 21.4: 307-322.

Olsen, Svein Ottar . “Comparative Evaluation and the Relationship Between Quality, Satisfaction, and Repurchase Loyalty”. 30.3: 240-249.

Ozment, John and Edward A. Morash . “The Augmented Service Offering for Perceived and Actual Service Quality”. 22.4: 352-363.

Palan, Kay M. “Relationships Between Family Communication and Consumer Activities of Adolescents: An Exploratory Study”. 26.4: 338-349.

Pan, Xing , Brian T. Ratchford , and Venkatesh Shankar . “Can Price Dispersion in Online Markets Be Explained by Differences in E-Tailer Service Quality?” 30.4: 433-445.

Parasuraman, A. “Editorial”. 26.1: 3-5.

Parasuraman, A. . “Reflections on Gaining Competitive Advantage Through Customer Value”. 25.2: 154-161.

Parasuraman, A. and Dhruv Grewal . “The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda”. 28.1: 168-174.

Parasuraman, A. . “Serving Customers and Consumers Effectively in the Twenty-First Century: A Conceptual Framework and Overview”. 28.1: 9-16.

Parasuraman, A. and George M. Zinkhan . “Marketing to and Serving Customers Through the Internet: An Overview and Research Agenda”. 30.4: 286-295.

Patterson, Paul G. , Lester W. Johnson , and Richard A. Spreng . “Modeling the Determinants of Customer Satisfaction for Business-to-Business Professional Services”. 25.1: 4-17.

Pelham, Alfred M. and David T. Wilson . “A Longitudinal Study of the Impact of Market Structure, Firm Structure, Strategy, and Market Orientation Culture on Dimensions of Small-Firm Performance”. 24.1: 27-43.

Perkins, W. Steven and Jacqueline Roundy . “Discrete Choice Surveys by Telephone”. 21.1: 33-38.

Perreault, William D., Jr. “The Shifting Paradigm in Marketing Research”. 20.4: 367-376.

Peterson, Robert A. “Introduction to the Special Issue”. 20.4: 295-298.

Peterson, Robert A. . “Relationship Marketing and the Consumer”. 23.4: 278-281.

Peterson, Robert A. , Sridhar Balasubramanian , and Bart J. Bronnenberg . “Exploring the Implications of the Internet for Consumer Marketing”. 25.4: 329-346.

Peterson, Robert A. , Karen H. Smith , and Philip C. Zerrillo . “Trademark Dilution and the Practice of Marketing”. 27.2: 255-268.

Peterson, Robert A. and William R. Wilson . “Measuring Customer Satisfaction: Fact and Artifact”. 20.1: 61-72.

Piercy, Nigel F. “Marketing Implementation: The Implications of Marketing Paradigm Weakness for the Strategy Execution Process”. 26.3: 222-236.

Ping, Robert A., Jr. “Does Satisfaction Moderate the Association Between Alternative Attractiveness and Exit Intention in a Marketing Channel?” 22.4: 364-371.

Prasad, V. Kanti and Lois J. Smith . “Television Commercials in Violent Programming: An Experimental Evaluation of Their Effects on Children”. 22.4: 340-351.

Priem, Richard L. “Industrial Organization Economics and Alderson’s General Theory of Marketing”. 20.2: 135-142.

Pritchard, Mark P. , Mark E. Havitz , and Dennis R. Howard . “Analyzing the Commitment-Loyalty Link in Service Contexts”. 27.3: 333-348.

Pullins, Ellen Bolman , Leslie M. Fine , and Wendy L. Warren . “Identifying Peer Mentors in the Sales Force: An Exploratory Investigation of Willingness and Ability”. 24.2: 125-136.

Ramaswami, Sridhar N. , Sanjeev Agarwal , and Mukesh Bhargava . “Work Alienation of Marketing Employees: Influence of Task, Supervisory, and Organizational Structure Factors”. 21.3: 179-194.

Ramsey, Rosemary P. and Ravipreet S. Sohi . “Listening to Your Customers: The Impact of Perceived Salesperson Listening Behavior on Relationship Outcomes”. 25.2: 127-137.

Reibstein, David J. “What Attracts Customers to Online Stores, and What Keeps Them Coming Back?” 30.4: 465-473.

Rich, Gregory A. “The Sales Manager as a Role Model: Effects on Trust, Job Satisfaction, and Performance of Salespeople”. 25.4: 319-328.

Roberts, John H. “Developing New Rules for New Markets”. 28.1: 31-44.

Robicheaux, Robert A. and James E. Coleman . “The Structure of Marketing Channel Relationships”. 22.1: 38-51.

Rochford, Linda and Thomas R. Wotruba . “The Impact of Sales Management Changes on New Product Success”. 24.3: 263-270.

Ross, John K., III , Larry T. Patterson , and Mary Ann Stutts . “Consumer Perceptions of Organizations That Use Cause-Related Marketing”. 20.1: 93-98.

Rust, Roland T. , P. K. Kannan , and Na Peng . “The Customer Economics of Internet Privacy”. 30.4: 455-464.

Rust, Roland T. and Richard L. Oliver . “Should We Delight the Customer?” 28.1: 86-94.

Ruth, Julie A. , Frédéric F. Brunel , and Cele C. Otnes . “Linking Thoughts to Feelings: Investigating Cognitive Appraisals and Consumption Emotions in a Mixed-Emotions Context”. 30.1: 44-58.

Sager, Jeffrey K. “A Structural Model Depicting Salespeople’s Job Stress”. 22.1: 74-84.

Sambandam, Rajan and Kenneth R. Lord . “Switching Behavior in Automobile Markets: A Consideration-Sets Model”. 23.1: 57-65.

Samiee, Saeed and Insik Jeong . “Cross-Cultural Research in Advertising: An Assessment of Methodologies”. 22.3: 205-217.

Samli, A. Coskun and Kenneth D. Bahn . “The Market Phenomenon: An Alternative Theory and Some Metatheoretical Research Considerations”. 20.2: 143-154.

Samli, A. Coskun , James R. Wills Jr. , and Laurence Jacobs . “Developing Global Products and Marketing Strategies: A Rejoinder”. 21.1: 79-84.

Sarkar, M. B. , Raj Echambadi , S. Tamer Cavusgil , and Preet S. Aulakh . “The Influence of Complementarity, Compatibility, and Relationship Capital on Alliance Performance”. 29.4: 358-373.

Sashittal, Hemant C. and Avan R. Jassawalla . “Marketing Implementation in Smaller Organizations: Definition, Framework, and Propositional Inventory”. 29.1: 50-69.

Sawhney, Mohanbir S. “Leveraged High-Variety Strategies: From Portfolio Thinking to Platform Thinking”. 26.1: 54-61.

Sawhney, Mohanbir and Jeff Zabin . “Managing and Measuring Relational Equity in the Network Economy”. 30.4: 313-332.

Schmidt, Jeffrey B. and Roger J. Calantone . “Escalation of Commitment During New Product Development”. 30.2: 103-118.

Schmidt, Jeffrey B. and Richard A. Spreng . “A Proposed Model of External Consumer Information Search”. 24.3: 246-256.

Schwepker, Charles H., Jr. , O. C. Ferrell , and Thomas N. Ingram . “The Influence of Ethical Climate and Ethical Conflict on Role Stress in the Sales Force”. 25.2: 99-108.

Sethi, Rajesh . “Superordinate Identity in Cross-Functional Product Development Teams: Its Antecedents and Effect on New Product Performance”. 28.3: 330-344.

Sharma, Arun and Luis V. Dominguez . “Channel Evolution: A Framework for Analysis”. 20.1: 1-16.

Sharma, Subhash , Terence A. Shimp , and Jeongshin Shin . “Consumer Ethnocentrism: A Test of Antecedents and Moderators”. 23.1: 26-37.

Sheth, Jagdish N. “Acrimony in the Ivory Tower: A Retrospective on Consumer Research”. 20.4: 345-354.

Sheth, Jagdish N. and Atul Parvatiyar . “Relationship Marketing in Consumer Markets: Antecedents and Consequences”. 23.4: 255-271.

Sheth, Jagdish N. and Rajendra S. Sisodia . “Revisiting Marketing’s Lawlike Generalizations”. 27.1: 71-87.

Sheth, Jagdish N. , Rajendra S. Sisodia , and Arun Sharma . “The Antecedents and Consequences of Customer-Centric Marketing”. 28.1: 55-66.

Shimp, Terence A. , Saeed Samiee , and Thomas J. Madden . “Countries and Their Products: A Cognitive Structure Perspective”. 21.4: 323-330.

Shoham, Aviv and Avi Fiegenbaum . “Extending the Competitive Marketing Strategy Paradigm: The Role of Strategic Reference Points Theory”. 27.4: 442-454.

Shoham, Aviv , Gregory M. Rose , and Lynn R. Kahle . “Marketing of Risky Sports: From Intention to Action”. 26.4: 307-321.

Simpson, Penny M. , Steve Horton , and Gene Brown . “Male Nudity in Advertisements: A Modified Replication and Extension of Gender and Product Effects”. 24.3: 257-262.

Singh, Jagdip and Deepak Sirdeshmukh . “Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments”. 28.1: 150-167.

Singh, Jagdip and Robert E. Wilkes . “When Consumers Complain: A Path Analysis of the Key Antecedents of Consumer Complaint Response Estimates”. 24.4: 350-365.

Singhapakdi, Anusorn , Kenneth L. Kraft , Scott J. Vitell , and Kumar C. Rallapalli . “The Perceived Importance of Ethics and Social Responsibility on Organizational Effectiveness: A Survey of Marketers”. 23.1: 49-56.

Singhapakdi, Anusorn , Scott J. Vitell , and George R. Franke . “Antecedents, Consequences, and Mediating Effects of Perceived Moral Intensity and Personal Moral Philosophies”. 27.1: 19-36.

Sinkula, James M. , William E. Baker , and Thomas Noordewier . “A Framework for Market-Based Organizational Learning: Linking Values, Knowledge, and Behavior”. 25.4: 305-318.

Sirgy, M. Joseph , Dhruv Grewal , Tamara F. Mangleburg , Jae-ok Park , Kye-Sung Chon , C. B. Claiborne , J. S. Johar , and Harold Berkman . “Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence”. 25.3: 229-241.

Slater, Stanley F. “Developing a Customer Value-Based Theory of the Firm”. 25.2: 162-167.

Slater, Stanley F. and John C. Narver . “Intelligence Generation and Superior Customer Value”. 28.1: 120-127.

Smith, Amy K. and Ruth N. Bolton . “The Effect of Customers’ Emotional Responses to Service Failures on Their Recovery Effort Evaluations and Satisfaction Judgments”. 30.1: 5-23.

Smith, Daniel C. and Jonlee Andrews . “Rethinking the Effect of Perceived Fit on Customers’Evaluations of New Products”. 23.1: 4-14.

Smith, Gerald E. and Paul D. Berger . “The Impact of Direct Marketing Appeals on Charitable Marketing Effectiveness”. 24.3: 219-231.

Smith, Michael D. “The Impact of Shopbots on Electronic Markets”. 30.4: 446-454.

Snow, Charles C. “Twenty-First-Century Organizations: Implications for a New Marketing Paradigm”. 25.1: 72-74.

Sohi, Ravipreet S. , Daniel C. Smith , and Neil M. Ford . “How Does Sharing a Sales Force Between Multiple Divisions Affect Salespeople?” 24.3: 195-207.

Song, X. Michael and Mark E. Parry . “R&D-Marketing Integration in Japanese High-Technology Firms: Hypotheses and Empirical Evidence”. 21.2: 125-134.

Sparks, John R. “Machiavellianism and Personal Success in Marketing: The Moderating Role of Latitude for Improvisation”. 22.4: 393-400.

Speed, Richard and Peter Thompson . “Determinants of Sports Sponsorship Response”. 28.2: 226-238.

Spreng, Richard A. and Richard W. Olshavsky . “A Desires Congruency Model of Consumer Satisfaction”. 21.3: 169-178.

Steinman, Christine , Rohit Deshpandé , and John U. Farley . “Beyond Market Orientation: When Customers and Suppliers Disagree”. 28.1: 109-119.

Stephens, Nancy and Kevin P. Gwinner . “Why Don’t Some People Complain? A Cognitive-Emotive Process Model of Consumer Complaint Behavior”. 26.3: 172-189.

Stewart, David W. and Paul A. Pavlou . “From Consumer Response to Active Consumer: Measuring the Effectiveness of Interactive Media”. 30.4: 376-396.

Strutton, David and James R. Lumpkin . “Problem-and Emotion-Focused Coping Dimensions and Sales Presentation Effectiveness”. 22.1: 28-37.

Strutton, David , Lou E. Pelton , and James R. Lumpkin . “The Influence of Psychological Climate on Conflict Resolution Strategies in Franchise Relationships”. 21.3: 207-216.

Strutton, David . “Personality Characteristics and Salespeople’s Choice of Coping Strategies”. 23.2: 132-140.

Sudman, Seymour and Edward Blair . “Sampling in the Twenty-First Century”. 27.2: 269-277.

Summers, John O. “Guidelines for Conducting Research and Publishing in Marketing: From Conceptualization Through the Review Process”. 29.4: 405-415.

Swenson, Michael J. and Joel Herche . “Social Values and Salesperson Performance: An Empirical Examination”. 22.3: 283-289.

Szymanski, David M. “Modality and Offering Effects in Sales Presentations for a Good Versus a Service”. 29.2: 179-189.

Szymanski, David M. and David H. Henard . “Customer Satisfaction: A Meta-Analysis of the Empirical Evidence”. 29.1: 16-35.

Taylor, Shirley . “The Effects of Filled Waiting Time and Service Provider Control Over the Delay on Evaluations of Service”. 23.1: 38-48.

Taylor, Shirley and John D. Claxton . “Delays and the Dynamics of Service Evaluations”. 22.3: 254-264.

Taylor, Valerie A. and William O. Bearden . “The Effects of Price on Brand Extension Evaluations: The Moderating Role of Extension Similarity”. 30.2: 131-140.

Teas, R. Kenneth and Sanjeev Agarwal . “The Effects of Extrinsic Product Cues on Consumers’ Perceptions of Quality, Sacrifice, and Value”. 28.2: 278-290.

Titus, Philip A. and Peter B. Everett . “The Consumer Retail Search Process: A Conceptual Model and Research Agenda”. 23.2: 106-119.

Trivedi, Minakshi . “Using Variety-Seeking-Based Segmentation to Study Promotional Response”. 27.1: 37-49.

Troy, Lisa C. , David M. Szymanski , and P. Rajan Varadarajan . “Generating New Product Ideas: An Initial Investigation of the Role of Market Information and Organizational Characteristics”. 29.1: 89-101.

Tyagi, Pradeep K. and Thomas R. Wotruba . “An Exploratory Study of Reverse Causality Relationships Among Sales Force Turnover Variables”. 21.2: 143-154.

Umesh, U. N. , Robert A. Peterson , Michelle McCann-Nelson , and Rajiv Vaidyanathan . “Type IV Error in Marketing Research: The Investigation of ANOVA Interactions”. 24.1: 17-26.

Urbany, Joel E. , William O. Bearden , Ajit Kaicker , and Melinda Smithde Borrero . “Transaction Utility Effects When Quality Is Uncertain”. 25.1: 45-55.

Varadarajan, P. Rajan . “Editorial Policies”. 30.1: 3-4.

Varadarajan, P. Rajan. “From the Editor”. 30.4: 285.

Varadarajan, P. Rajan . “Marketing’s Contribution to the Strategy Dialogue: The View From a Different Looking Glass”. 20.4: 335-344.

Varadarajan, P. Rajan . “Strategy Content and Process Perspectives Revisited”. 27.1: 88-100.

Varadarajan, P. Rajan and Margaret H. Cunningham . “Strategic Alliances: A Synthesis of Conceptual Foundations”. 23.4: 282-296.

Varadarajan, P. Rajan and Satish Jayachandran . “Marketing Strategy: An Assessment of the State of the Field and Outlook”. 27.2: 120-143.

Varadarajan, P. Rajan and Manjit S. Yadav . “Marketing Strategy and the Internet: An Organizing Framework”. 30.4: 296-312.

Venkatesh, R. , Goutam Challagalla , and Ajay K. Kohli . “Heterogeneity in Sales Districts: Beyond Individual-Level Predictors of Satisfaction and Performance”. 29.3: 238-254.

Verhoef, Peter C. , Philip Hans Franses , and Janny C. Hoekstra . “The Effect of Relational Constructs on Customer Referrals and Number of Services Purchased From a Multiservice Provider: Does Age of Relationship Matter?” 30.3: 202-216.

Viswanathan, Madhubalan , Terry L. Childers , and Elizabeth S. Moore . “The Measurement of Intergenerational Communications and Influence on Consumption: Development, Validation, and Cross-Cultural Comparison of the IGEN Scale”. 28.3: 406-424.

Vitell, Scott J. , Kumar C. Rallapalli , and Anusorn Singhapakdi . “Marketing Norms: The Influence of Personal Moral Philosophies and Organizational Ethical Culture”. 21.4: 331-338.

Wagner, Judy A. , Noreen M. Klein , and Janet E. Keith . “Selling Strategies: The Effects of Suggesting a Decision Structure to Novice and Expert Buyers”. 29.3: 289-306.

Walker, Orville C., Jr. “The Adaptability of Network Organizations: Some Unexplored Questions”. 25.1: 75-82.

Wang, Guangping and Richard D. Netemeyer . “The Effects of Job Autonomy, Customer Demandingness, and Trait Competitiveness on Salesperson Learning, Self-Efficacy, and Performance”. 30.3: 217-228.

Watson, Richard T. , Leyland F. Pitt , Pierre Berthon , and George M. Zinkhan . “U-Commerce: Expanding the Universe of Marketing”. 30.4: 333-347.

Webb, Deborah J. , Corliss L. Green , and Thomas G. Brashear . “Development and Validation of Scales to Measure Attitudes Influencing Monetary Donations to Charitable Organizations”. 28.2: 299-309.

Webster, Frederick E., Jr. “Understanding the Relationships Among Brands, Consumers, and Resellers”. 28.1: 17-23.

Weitz, Barton A. and Kevin D. Bradford . “Personal Selling and Sales Management: A Relationship Marketing Perspective”. 27.2: 241-254.

Weitz, Barton A. and Sandy D. Jap . “Relationship Marketing and Distribution Channels”. 23.4: 305-320.

Welch, Joe L. and Cathy Owens Swift . “Question Order Effects in Taste Testing of Beverages”. 20.3: 265-268.

White, J. Chris , Lisa C. Troy , and R. Nicholas Gerlich . “The Role of Slotting Fees and Introductory Allowances in Retail Buyers’ New-Product Acceptance Decisions”. 28.2: 291-298.

Wilson, David T. “An Integrated Model of Buyer-Seller Relationships”. 23.4: 335-345.

Wilson, Elizabeth J. and Daniel L. Sherrell . “Source Effects in Communication and Persuasion Research: A Meta-Analysis of Effect Size”. 21.2: 101-112.

Winer, Russell S. “Experimentation in the 21st Century: The Importance of External Validity”. 27.3: 349-358.

Woodruff, Robert B. “Customer Value: The Next Source for Competitive Advantage”. 25.2: 139-153.

Yadav, Manjit S. “Bundle Evaluation in Different Market Segments: The Effects of Discount Framing and Buyers’Preference Heterogeneity”. 23.3: 206-215.

Yavas, Ugur , Glen Riecken , and Emin Babakus . “Efficacy of Perceived Risk as a Correlate of Reported Donation Behavior: An Empirical Analysis”. 21.1: 65-70.

Yilmaz, Cengiz and Shelby D. Hunt . “Salesperson Cooperation: The Influence of Relational, Task, Organizational, and Personal Factors”. 29.4: 335-357.

Yoo, Boonghee , Naveen Donthu , and Sungho Lee . “An Examination of Selected Marketing Mix Elements and Brand Equity”. 28.2: 195-211.

Zeithaml, Valarie A. “Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to Learn”. 28.1: 67-85.

Zeithaml, Valarie A. , Leonard L. Berry , and A. Parasuraman . “The Nature and Determinants of Customer Expectations of Service”. 21.1: 1-12.

Zeithaml, Valarie A. , A. Parasuraman , and Arvind Malhotra . “Service Quality Delivery Through Web Sites: A Critical Review of Extant Knowledge”. 30.4: 362-375.