Interpreting Values Cross-Culturally “With Special Reference to Insulting People!”

Abstract

This essay approaches communication from an unexpected quarter — insults. In the final analysis communicating the Gospel involves communicating the mighty acts of God in Christ within the context of values. Since insults are directly related to cultural values, they become important to those concerned with effective communication of the Gospel. Dr. Franklin explains how by identifying the various components of values they can be judged vis-à-vis supernatural values, aiding the communicator in knowing which values need “conversion”.