Rhetoric, as a discipline involving the effective use of words to influence or persuade, shares important common ground with both evangelism and Christian apologetics. Just as Augustine found gold in the secular art of the classical rhetoricians and used it to popularize the sermonic form of Christian communication, Professor Hesselgrave shows how today's missionary can harness the “new rhetoric” to the task of communicating the Christian faith cross-culturally. Missiology indeed!
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