Abstract
Philippine society today is being exposed to many conscious and unconscious efforts to change the status quo. Notable among the programs for directed change are the various community or rural development programs, both public and private, which are seeding to get the rural people to substitute for centuries-old patterns new methods of cultivation, scientific concepts of health and sanitation, and other ideas generally equated with modernity. Whether more productive farming techniques or the inculcation of new religious concepts be the innovator's aim, the persons and agencies attempting the change must know something about the society with which they are working if they hope to be truly successful.
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