The Application of Marketing Theory to Community College Faculty Recruitment: An Empirical Test

Anastasi, A. (1976). Psychological testing (4th ed.). New York: Macmillan.

Caples, J. (1974). Tested advertising methods (4th ed.). Englewood Cliffs, NJ: Prentice Hall.

Cohen, A. M. , & Brawer, F. B. (1989). The American community college. San Francisco: Jossey-Bass.

Cohen, J. (1977). Statistical power analysis for the behavioral sciences. New York: Academic Press.

Diener, T. (1985). Community college faculty job satisfaction. Community/Junior College Quarterly of Research and Practice, 9(4), 347-357.

Dunnette, M. D. (1966). Personnel selection and placement. Belmont, CA: Brooks/Cole Publishing Company.

Higgins, C. S. , Hawthorne, E. M. , Cape, J. A. , & Bell, L. (1994). The successful community college instructor: A profile for recruitment. Community College Review, 21(4), 27-36.

Hutton, J. B. , & Jobe, M. E. (1985). Job satisfaction of community college faculty. Community/Junior College Quarterly of Research and Practice, 9(4), 317-324.

Kaplowitz, R. A. (1986). Selecting college and university personnel: The quest and the questions. ASHE-ERIC (Higher Education Report No. 8). Washington, DC: Association for the Study of Higher Education.

Lawhon, T. , & Ennis, D. L. (1995). Recruiting and selecting community college faculty. Community College Journal of Research and Practice, 19(4), 349-358.

Maslow, A. H. (1943). A theory of human motivation. Psychological Review, 50, 370-396.

Matier, M. W. (1991). Recruiting faculty: Complementary tales from two campuses. Research in Higher Education, 32(1), 31-44.

Maurer, S. D. , Howe, V. , & Lee, T. W. (1992). Organizational recruitment as marketing management: An interdisciplinary study of engineering graduates. Personnel Psychology, 45, 807-833.

McKee, J. G. (1991). Leadership styles of community college presidents and faculty job satisfaction. Community/Junior College Quarterly of Research and Practice, 15(1), 33-46.

Nunnally, J. C. (1967). Psychometric theory. New York: McGraw-Hill.

Ogilvy, D. (1983). Ogilvy on advertising. New York: Vintage Books.

Riday, G. E. , Bingham, R. D. , & Harvey, T. R. (1985). Satisfaction of community college faculty: Exploding a myth. Community College Review, 12(3), 46-50.

Rynes, S. L. (1991). Recruitment, job choice, and post-hire consequences: A call for new research directions. In M.D. Dunnette and L. Hough (eds.), Handbook of industrial and organizational psychology (2nd ed), vol. III (pp. 399-444). Palo Alto, CA: Consulting Psychologists Press.

Rynes, S. L. , Heneman, H. G. III , & Schwab, D. P. (1980). Individual reactions to organizational recruitment: A review. Personnel Psychology, 33, 529-542.

Rynes, S. L. , & Lawler, J. (1983). A policy-capturing investigation of the role of expectancies in decisions to pursue job alternatives. Journal of Applied Psychology, 68(4), 620-631.

Scharmann, L. , & Harty, H. (1985). Role expectations of the two-year college biology instructor. Community/Junior College Quarterly of Research And Practice, 9(2), 111-118.

Schwab, D. P. (1982). Recruiting and organizational participation. In K. Rowland & G. Ferris (Eds.), Personnel management (pp. 103-128). Boston: Allyn & Bacon.

Schwab, D. P. , Rynes, S. L. , & Aldag, R. J. (1987). Theories and research on job search and choice. In K. Rowland and G. Ferris (eds.), Research in personnel and human resources management, vol. v (pp. 129-166). Greenwich, CT: JAI Press.

Smither, J. W. , Reilly, R. R. , Millsap, R. E. , Pearlman, K. , & Stoffey, R. W. (1993). Applicant reactions to selection procedures. Personnel Psychology, 46,49-76.

Stansfield, R. H. (1982). Advertising manager's handbook (3rd ed.). Chicago: Dartnell.

Watts, G. E. (1993). The right person for the job: How to hire good faculty. Community College Journal, 63(6), 29-33.

Winter, P. A. (1996a). Applicant evaluations of formal position advertisements: The influence of sex, job message content, and information order. Journal of Personnel Evaluation in Education, 10(2), 105-116.

Winter, P. A. (1996b). Recruiting experienced educators: A model and a test. Journal of Research and Development in Education, 29(3), 163-171.

Young, I. P. , Rinehart, J. S. , & Heneman, H. G. III (1993). Effects of job attribute categories, applicant job experience, and recruiter sex on applicant job attractiveness ratings. Journal of Personnel Evaluation in Education, 7, 55-66.

Young, I. P. , Rinehart, J. S. , & Place, W. A. (1989). Theories for teacher selection: Objective, subjective and critical contact. Teaching & Teacher Education, 5, 329-336.