Cope, R. G. (1978). Strategic policy planning-A guide for college and university administration. The Reland Educational Corporation: Littleton, Colorado.
2.
Keller, G. (1983). Academic strategy-The management revolution in American higher education. The Johns Hopkins University Press: Baltimore, Maryland.
3.
Kerr, C. (1983). Survival in the 80s-Quality, mission and financing options. The Center for the Study of Higher Education, College of Education, University of Arizona: Tucson, Arizona.
4.
Lovelock, C. & Rothschild, M. (1980). Uses and abuses and misuses of marketing in higher education, Marketing in college administration: A broadening of perspectives. The College Board: Princeton, New Jersey.
