A qualitative investigation of responses to televised alcohol advertisements

Aitken. P.P. , Lcathar D.S. and O'Hagan F.J. (1985). Children's perceptions of advertisements for cigarettes. Social Science and Medicine 21, 785–797.

Aitken P.P. Leathar D.S. and Scott A.C . (1988a). Ten-to-sixteen-year-olds’ perceptions of advertisements for alcoholic drinks. Alcohol and Alcoholism 23, 491–500.

Aitken P.P. Eadie D.R. Leathar D.S. and McNeill R.E.J . (1988b). Television advertisements for alcoholic drinks do reinforce underage drinking. British Journal of Addiction 83, 1399–1419.

Aitken P.P . (1989). Television alcohol commercials and under-age drinking. International Journal of Advertising 8, 133–150.

Atkin C.K. and Block M. (1984). The effects of alcohol advertising. In: Kinnear T.C . (ed.), Advances in Consumer Research, pp. 688–693. Association for Consumer Research, Provo, Utah.

Atkin C.K. Hocking J. and Block M. (1984). Teenage drinking: Does advertising make a difference? Journal of Communication 34, 157–167.

Atkin C. (1987). Alcoholic-beverage advertising: Its content and impact. Advances in Substance Abuse, Supplement 1, 267–287.

Atkin C. K . (1990). The effects of televised alcohol messages on teenage drinking patterns. Journal of Adolescent Healthcare 11, 10–24.

Bandura A. (1977). Social Learning Theory. Prentice Hall, Englewood Cliffs, NJ.

Brown R.A . (1978). Educating young people about alcohol use in New Zealand: Whose side are we on? British Journal of Alcohol and Alcoholism 13, 199–204.

Casswell S. Stewart L. and Duignan P. (1989). The struggle against the broadcast of anti-health messages: Regulation of alcohol advertising in New Zealand 1980–1987. Health Promotion 4, 287–296.

Casswell S. Wyllie A. and Jones S. (1994). Alcohol Advertising Expenditure and Exposure. Alcohol & Public Health Research Unit, University of Auckland.

Connolly G. Casswell S. Zhang J.F. and Silva P.A . (1994). Alcohol in the mass media and drinking by adolescents: A longitudinal study. Addiction 89, 1255–1263.

Duffy M. (1987). Advertising and the inter-product distribution of demand. European Economic Review 31, 1051–1070.

Duffy M. (1991). Advertising in demand systems: A Galbraithian hypothesis. Applied Economics 23, 485–496.

Finn T. and Strickland D.E . (1982). A content analysis of beverage alcohol advertising. Journal of Studies on Alcohol 43, 964–989.

Franke G. and Wilcox G. (1987). Alcoholic beverage advertising and consumption in the United States, 1964–1984. Journal of Advertising 16, 22–30.

Gordon W. and Langmaid R. (1988). Qualitative Market Research: A Practitioner's and Buyer's Guide. Gower Publishing Company Ltd, England.

Grabowski H. (1976). The effects of advertising on the inter-industry distribution of demand. Explorations in Economic Research 3, 21–75.

Grube J.W. and Wallack L. (1994). Television beer advertising and drinking knowledge beliefs and intentions among school children. American Journal of Public Health 84, 254–259.

Holibar F. Wyllie A. Moewaka Barnes, H. , Fuamatu N. , Aioluputea K. and Casswell S. (1994a). Response of Children and Young Persons to Alcohol and Host Responsibility Advertising on Television: A Qualitative Investigation. Alcohol & Public Health Research Unit, University of Auckland.

Holibar F. Wyllie A. Panapa A. Fuamatu N. Aioluputea K. and Casswell S. (1994b). Response of 18 to 29 Year Olds to Host Responsibility Advertising on Television: A Qualitative Investigation. Alcohol & Public Health Research Unit, University of Auckland.

Kohn P.M. and Smart R.G . (1984). The impact of television advertising on alcohol consumption: An experiment. Journal of Studies on Alcohol 45, 295–301.

Kohn P.M. (1987). Wine, women, suspiciousness and advertising. Journal of Studies on Alcohol 48, 161–166.

Kohn P.M. Smart R.G. and Ogborne A.C . (1984). Effects of two kinds of alcohol advertising on subsequent consumption. Journal of Advertising 13, 34–48.

Lannon J. and Cooper P. (1983). Humanistic advertising: A holistic cultural perspective. International Journal of Advertising 2, 195–213.

Lee B. and Tremblay V. (1992). Advertising and the U.S. market demand for beer. Applied Economics 24, 69–76.

McCarty D. and Ewing J.A . (1983). Alcoholic consumption while viewing alcoholic beverage advertising. International Journal of the Addictions 18, 1011–1018.

McGuiness T. (1980). An econometric analysis of total demand for alcoholic beverages in the U.K. Journal of Industrial Economics 22, 1215–1227.

Ogborne A.C. and Smart R.G . (1980). Will restrictions on alcohol advertising reduce consumption? British Journal of Addiction 75, 293–296.

Postman N. Nystrom C. Strate L. and Weingartner C. (1988). Myths, Men and Beer: An Analysis of Beer Commercials on Broadcast Television, 1987 AAA Foundation for Traffic Safety, Falls Church, VA.

Rossiter J.R. and Percy L. (1987). Advertising and Promotion Management. McGraw-Hill, New York.

Rubin A. (1986). Uses, gratifications, and media effects. In: Bryant J. & Zillman D. (eds.), Perspectives on Media Effects, pp. 1–16. Erlbaum, Hillsdale, NJ.

Saffer H. (1991). Alcohol advertising bans and alcohol abuse: An international perspective. Journal of Health Economics 10, 65–79.

Selvanathan E. (1989). Advertising and alcohol demand in the U.K.: Further results. International Journal of Advertising 8, 181 -188.

Smart R.G. and Cutler R.E . (1976). The alcohol advertising ban in British Columbia: Problems and effects on beverage consumption. British Journal of Addiction 71, 13–21.

Sobell L.C. Sobell M.B. Riley D.M. Klajner F. Leo G.I. Pavan D. and Cancilla A. (1986). Effect of television programming and advertising on alcohol consumption in normal drinkers. International Journal of Advertising 1, 333–339.

Strickland D.E . (1982). Alcohol advertising: Orientations and influence. International Journal of Advertising 1, 307–319.

Strickland D.E (1983). Advertising exposure, alcohol consumption and misuse of alcohol. In: Grant M. Plant M. & Williams A. (eds.), Economics and Alcohol: Consumption and Controls, pp. 201–222. Gardner Press, New York.

Thorson E. (1992). Effects of alcohol advertising: Four underexplored aspects. National Institute on Alcohol Abuse and Alcoholism Working Group on the Effects of the Mass Media on the Use and Abuse of Alcohol, Washington, DC, September 24–25.

Trotman R. Wyllie A. and Casswell S. (1994). Content Analysis of Television Alcohol Advertisements. Alcohol & Public Health Research Unit, University of Auckland.

Wilks J. Vardanega A.T. and Callan V.J . (1992). Effect of television advertising of alcohol on alcohol consumption and intentions to drive. Drug and Alcohol Review 11, 15–21.

Wyllie A. and Casswell S. (1989). Drinking in New Zealand: A Survey, 1988 Alcohol & Public Health Research Unit, University of Auckland.

Wyllie A. (1991). A qualitative investigation of young men's drinking in New Zealand. Health Education Research 6, 49–55.

Wyllie A. (1993). Identifying target segments of male drinkers for health promotion activities. Health Promotion International 8(4) 249–261.

Wyllie A. (in press). Gender focus of target groups for alcohol health promotion strategies. Health Promotion International.

Wyllie A. Casswell S. and Stewart J. (1989). The response of New Zealand boys to corporate and sponsorship advertising on television. British Journal of Addiction 84, 639–646.

Wyllie A. Casswell S. and Stewart J. (1991). The response of young men to increased television advertising of alcohol in New Zealand. Health Promotion International 6, 191–197.

Wyllie A. Zhang J.F. and Casswell S. (1993). Drinking: Patterns & Problems: Auckland Survey Data 1990–1992. Alcohol & Public Health Research Unit, University of Auckland.

Wyllie A. Zhang J.F. and Casswell S. (1994a). Response of 10 to 17 Year Olds to Alcohol and Host Responsibility Advertising on Television: Survey Data. Alcohol & Public Health Research Unit, University of Auckland.

Wyllie A. Zhang J.F. and Casswell S. (1994b). Response of 18 to 29 Year Olds to Alcohol and Host Responsibility Advertising on Television: Survey Data. Alcohol & Public Health Research Unit, University of Auckland.