Restricted accessResearch articleFirst published online 2013-3
Golden Chocolate Olive Tobacco Packaging Meets the Smoker You Thought You Knew: The Rational Agent and New Cigarette Packaging Legislation in Australia
Claims made about the effectiveness of new Australian plain cigarette packaging legislation reveal key assumptions about the smoker: her/his rationality can be reached by increasingly hardhitting and/or targeted intervention. Abandoning the restrictive frame of the rational smoker returns to an anthropology concerned with understanding how, rather than why, smoking figures in the lives of those who smoke.
Australian Institute of Family Studies. (2012). The longitudinal study of Australian children annual statistical report 2011. Canberra: Commonwealth of Australia.
5.
BellK.McCulloughL.SalmonA., & BellJ. (2010). “Every space is claimed”: Smokers' experiences of tobacco denormalisation. Sociology of Health & Illness, 32(6), 1–16.
6.
BorlandR.YongH.WilsonN.FongG.HammondD.CummingsK. (2009). How reactions to cigarette packet health warnings influence quitting: Findings from the ITC Four-Country survey. Addiction, 104, 669–675.
7.
BuntonR.BaldwinS.FlynnD. & WhitelawJ. (2000). The “stages of change” model in health promotion: Science and ideology. Critical Public Health, 10, 55–70.
8.
CastelR. (1991). From dangerousness to risk. In BurchellG.GordonC., & MillarP. (Eds.), The Foucault effect: Studies in governmentality (pp. 281–298). Chicago: University of Chicago Press.
9.
ChapmanS., & FreemanB. (2008). Markers of the denormalisation of smoking and the tobacco industry. Tobacco Control, 17(1), 25–31.
10.
DennisS. (2006). Four milligrams of phenomenology: An anthrophenomenological analysis of smoking cigarettes. Popular Culture Review, 17(1), 41–57.
11.
DennisS. (2011). Smoking causes creative responses: On state anti-smoking policy and resilient habits. In BellK.McNaughtonD., & SalmonA. (Eds.), Alcohol, tobacco and obesity: Morality, mortality and the new public health (pp. 119–131). London: Routledge.
Elliott and Shanahan Research. (2009). Literature review: Evaluation of the effectiveness of the graphic health warnings on tobacco product packaging 2008. Unpublished report. Australian Government Department of Health and Ageing.
16.
EtterJ. F., & SuttonS. (2002). Assessing “stage of change” in current and former smokers. Addiction, 97, 1171–1182.
17.
GermainD.WakefieldM., & DurkinS. (2009). Adolescents' perceptions of cigarette brand image: Does plain packaging make a difference?Journal of Adolescent Health, 46(4), 385–392.
18.
GoldbergM.LiefeldJ.MadilJ., & VredenburgH. (1999). The effect of plain packaging on response to health warnings. American Journal of Public Health, 89(9), 1434–1435.
19.
HammondD.DockrellM.ArnottD.LeeA., & McNeillA. (2009). Cigarette pack design and perceptions of risk among UK adults and youth. European Journal of Public Health, 19(6), 631–637.
20.
HammondD.FongG.BorlandR.CummingsK.M.McNeillA., & DriezenP. (2007). Text and graphic warnings on cigarette packages: Findings from the international tobacco control four country study. American Journal of Preventive Medicine, 32(3), 202–209.
21.
HammondD.FongG.T.McDonaldP.CameronR., & BrownK. (2003). Impact of the graphic Canadian warning labels on adult smoking behaviour. Tobacco Control, 12, 391–395.
22.
HastingsG.SteadM., & WebbJ. (2004). Fear appeals in social marketing: Strategic and ethical reasons for concern. Psychology & Marketing, 21, 961–986.
23.
HillD.ChapmanS., & DonovanR. (1998). The return of scare tactics. Tobacco Control, 7(1), 5–8.
MunafòM.RobertsN.BauldL., & LeonardsU. (2011). Plain packaging increases visual attention to health warnings on cigarette packs in non-smokers and weekly smokers but not daily smokers. Addiction, 106, 1505–1510.
31.
MuttiS.HammondD.BorlandR.CummingsM.O'ConnorR., & FongG. (2011). Beyond light and mild: Cigarette brand descriptors and perceptions of risk in the International Tobacco Control (ITC) Four Country Survey. Addiction, 106(6), 1166–1175.
32.
National Tobacco Strategy. (2004). 2004–2009: The Strategy. Ministerial Council on Drug Strategy November 2004. Retrieved January 13, 2012, from http://www.nationaldrugstrategy.gov.au
33.
ParrV.TanB.EllP., & MillerK. (2011). Market research to determine effective plain packaging of tobacco products. Report prepared for Department of Health and Ageing. Sydney: GfK Blue Moon Research.
34.
ScolloM., & HaslamI. (2008). Attachment 12.1: Health warnings. Tobacco in Australia. Melbourne: Cancer Council Victoria.
World Health Organization. (2011). WHO report on the global tobacco epidemic, 2011: Warning about the dangers of tobacco. Geneva: Author.
42.
WilliamsG.PopayJ., & BissellP. (1995). Public health risks in the material world. In GabeJ. (Ed.), Medicine, health and risk: Sociological approaches (pp. 113–132). Blackwell, Oxford.
43.
WinstanleyM. (2012). 10.21: Public attitudes to the tobacco industry. In ScolloM. & WinstanleyM. (Eds.), Tobacco in Australia: Facts and issues. Melbourne: Cancer Council Victoria.
44.
WogalterM., & RashidR. (1998). A border surrounding a warning sign affects looking behavior: A field observational study. Proceedings of the Human Factors and Ergonomics Society 42nd Annual Meeting, Human Factors and Egonomics Society, Santa Monica, California.