Abstract
We investigate the policymaking activities of members of the federal alcohol-policy community, including efforts to raise issues on the agenda, develop policy alternatives, and influence political decisions. Qualitative data (observations, attitudes, and activities in relation to alcohol policymaking dynamics) from 64 key-informant interviews inform this analysis of strategies and tactics. The paper draws on archival data, including interest-group newsletters and government documents. It describes the various perspectives from which Congress, federal agencies, industry groups (alcohol producers, national trade organizations, broadcasters, and advertisers), public health activist organizations, researchers, and journalists view the process of federal-level alcohol policymaking. While there are considerable differences in problem-framing strategies and paradigms, alcohol policymakers view the dynamics in ways consistent with political scientists' theories based on general health policy. Insights gained have the potential to improve understanding of public policymaking in the alcohol area and could help to advance public health policy objectives.
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