There is much debate at present around changing the professional structure of psychology to better meet the needs of South African society. In this paper this debate is assessed in terms of the requirements of the employment sector. Employment advertisements, for psychology and social and human science graduates appearing in three national weekly newspapers over 21 years, from 1976 to 1996, were analyzed. From the data it appears that the role of psychology in the ‘New South Africa’ is changing, with new opportunities opening up for graduates with broad as opposed to narrow professional qualifications. The implications of this for the professional structure of the discipline of psychology are considered.
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