By making use of a metaphor derived from Mozart's opera Don Giovanni, the author indicates that there are many opportunities for psychologists in South Africa to become involved in some of the burning issues of the day, and that there is a great need for research investment in appropriate areas related to the societal problems that exist in the country. He expresses his concern about the possibility that psychology may become trivialized if the approach adopted becomes excessively academic. The issue of relevance in psychology is addressed in some detail, and he illustrates his concern and draws attention to priorities by means of examples related to policy, peace and international issues, the psychological impact of new technology, crime and violence, disability, and health delivery.
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