Abstract
Corporate culture has emerged as a central theme in organisational psychology and corporate culture initiatives are widely celebrated as a legitimate source of corporate success. Organisational psychologists commissioned to design these initiatives typically describe their efforts with reference to positive humanistic values. This paper reconsiders the assumptions of the corporate culture literature and critically examines the enormous popularity of corporate culture initiatives by considering their instrumentality for managers and organisational psychologists. It is proposed that corporate culture interventions have moral as well as organisational consequences and it is argued that organisational psychologists may be misusing their skills and ignoring the effects of their activities on themselves and others.
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