Abstract
The Self Help Group (SHG) is about inculcating the saving habit among the poor, mobilising their money and making micro entrepreneurship viable and sustainable. Unfortunately, there are indications that corporate houses use the potential of the SHG as a marketing channel to establish their brands. As a consequence, the already existing micro enterprises of the poor are jeopardised. This report depicts a case such as this in a village of Orissa.
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