Rebuilding tourism requires more than a technical process of repairing facilities, negotiating investments, and marketing. The nature of the political unrest and what if any role tourism played in it must be understood. This article uses the experiences of the Philippines, Sri Lanka, and Pakistan to demonstrate the complexity of the issues involved. With each case the factors that exacerbated the problem for tourism development are noted and suggestions are made as to what steps need to be taken to provide a better foundation for future tourism.
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