This study provides a profile of people who use the Internet to gather travel information or to purchase travel arrangements. Compared to other World Wide Web users, those who search for or purchase travel on-line are more likely to be 26 to 55 years of age; to have higher incomes; to be employed in management, professional, or computer-related occupations; and to have more years of experience on-line. Concerns about credit card security, evaluation of product quality, and privacy issues are problems that on-line retailers of travel products must overcome.
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