This research examined how tourists make systematic use of the information available to them for vacation planning. The literature suggests and the study findings provide sup port for the idea that tourists' choices of information sources represent discrete information search strategies with under lying spatial, temporal, and operational dimensions. Multi dimensional scaling, cluster analysis, and canonical dis criminant analyses of visitor data converge to provide evidence that tourists can be segmented by the information sources used in planning their trips, supporting the targeting of destination information to search customer niches.
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