A Process Approach to Segmenting the Getaway Travel Market. Kelly J. MacKay and Daniel R. Fesenmaier. Journal of Travel and Tourism Marketing,vol. 7,no. 3,1998,pp. 1-18. Haworth Press,Inc.,10 Alice Street,Binghamton,NY 13904-1580. $32.40 annual subscription
Restricted accessOtherFirst published online August, 1998
A Process Approach to Segmenting the Getaway Travel Market. Kelly J. MacKay and Daniel R. Fesenmaier. Journal of Travel and Tourism Marketing,vol. 7,no. 3,1998,pp. 1-18. Haworth Press,Inc.,10 Alice Street,Binghamton,NY 13904-1580. $32.40 annual subscription