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First published online August, 1998

MARKETING Opportunities for Endearment to Place through Electronic "Visiting": WWW Homepages and the Tourism Promotion of Scotland. Virginia Cano and Richard Prentice. Tourism Management,vol. 19,no. 1,February 1998,pp. 67-74. Elsevier Science Customer Support Department,P.O. Box 945,New York,NY 10010. $640 annual subscription