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Can Sanctions and Rewards Explain Conformance Behavior of Tour Operators with Ecotourism Guidelines? Ercan Sirakaya and Muzaffer Uysal. Journal of Sustainable Tourism,vol. 5,no. 4,1997,pp. 322-32. Channel View Books/Multilingual Matters Ltd.,Frankfurt Lodge,Clevedon Hall,Victoria Road,Clevedon BS21 7HH,United Kingdom. $73 annual subscription