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The Challenges that Face Restaurants in Attracting and Meeting the Needs of the Mature Customer. John A. Williams,Fred J. DeMicco,and Lendal Kotschevar. Journal of Restaurant and Foodservice Marketing,vol. 2,no. 4,1997,pp. 49-64. Haworth Press,Inc.,10 Alice Street,Binghamton,NY 13904-1580. $32.40 annual subscription