Indicators and standards of quality have received in creasing attention in the field of parks and outdoor recreation. This study applied indicators and standards of quality to ski resort management. Based on a survey of skiers at four Vermont ski resorts, data are presented on standards of quality for 14 potential indicator variables. Study data were analyzed by level of skier ability and cluster analysis to help identify alternative skier markets based on standards of quality. Management and research implications of this study approach are discussed.
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