The purpose of this study was to identify the characteristics, travel patterns and destination selection attributes, and perceptions and satisfaction level of mainland Chinese visitors traveling to Hong Kong. A systematic sampling approach was employed, and a self-administered and closed-ended questionnaire was used to survey a sample of 275 mainland Chinese visitors. It was found that the majority of the mainland Chinese visitors were male, married, between the ages of 26 and 45, and white-collar workers. Generally speaking, visitors were quite satisfied with all aspects of their journey to Hong Kong, except for the price.
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