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Tourism,Health and Quality of Life: Challenging the Responsibility of Using the Traditional Tenets of Sun,Seas,Sand,and Sex in Tourism Marketing. J. S. Perry Hobson and Uta C. Dietrich. Journal of Travel and Tourism Marketing,vol. 3,no. 4,1994,pp. 21-38. The Haworth Press,10 Alice Street,Binghamton,NY 13904-1580. $28 annual individual subscription