Information

You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

loading
PLANNING Creating Product and Promotional Strategies for Tourism Development Based on a Competitive Analysis Approach — A Case Study on the Blue Ridge Parkway. Michael R. Evans and Lynn A. Masterson. Journal of Hospitality and Tourism Research,vol. 5,no. 1,August 1994,pp. 15-26. Institute for Tourism Research,School of Hotel,Restaurant and Tourism Administration,College of Applied Professional Sciences,108 Coliseum,University of South Carolina,Columbia,SC 29208. $30 annual subscription