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What Do Meeting Planners Want? A Comparison Between Corporate and Associate Meeting Markets. Myoungwha Hoi Lee and Pamela A. Weaver. Journal of Hospitality and Tourism Research,vol. 5,no. 1,August 1994,pp. 1-14. Institute for Tourism Research,School of Hotel,Restaurant and Tourism Administration,College of Applied Professional Sciences,108 Coliseum,University of South Carolina,Columbia,SC 29208. $30 annual subscription