Understanding the Marketing Research Process: A Guide to Using an Outside Research Supplier. Stowe Shoemaker. International Journal of Hospitality Management,vol. 13,no. 1,pp. 39-56. Elsevier Science Inc.,660 White Plains Road,Tarrytown,NY 10591-5153. $245 annual subscription
Restricted accessOtherFirst published online October, 1994
Understanding the Marketing Research Process: A Guide to Using an Outside Research Supplier. Stowe Shoemaker. International Journal of Hospitality Management,vol. 13,no. 1,pp. 39-56. Elsevier Science Inc.,660 White Plains Road,Tarrytown,NY 10591-5153. $245 annual subscription