Understanding tourism behavior patterns requires an appreciation of not only what enables involvement in specific activities, but also what constrains participation. This study identifies some of the reported constraints that are particularly associated with low levels of skiing participation among females. More importantly it offers insights into why these constraints have been reported. It suggests that there is a critical need to appreciate female interpretations of leisure when developing and marketing skiing experiences, as it is within this context that females decide whether or not to pursue the activity. While focused specifically on alpine skiing, this perspective concerning constraint applies equally to the manage ment of other tourism products and environments.
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