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First published online January, 1994

Marketing to the Affluent: A Look at Their Expectations and Service Standards. Irma S. Mann. The Cornell Hotel and Restaurant Administration Quarterly,vol. 34,no. 5,October 1993,pp. 54-58. Elsevier Science Publishing Subscription Office,Madison Square Station,P.O. Box 882,New York,NY 10160-0206. $65 annual individual subscription